Recover lost patients and enhance patient experiences with a unique, heart-centered marketing automation strategy. In this comprehensive e-book, Cameron Becker shares the results of an experiment that delivered promising outcomes within a few weeks.
About Cameron
With a background in paramedics, Cameron Becker has a deep understanding of patient care. Now, as the founder of Digital Junction, he specializes in crafting personalized marketing strategies that nurture authentic relationships and drive tangible results.
Why this E-book?
At Digital Junction, we follow a tried and tested process to ensure that we deliver the best results for our clients. Here’s a breakdown of how we work:
Begin by reviewing your patient list and segmenting those who haven’t visited in the past 6-8 months. Focus on patients with whom you’ve built a rapport.
Use the marketing automation system to create personalized emails. These emails should include the patient’s name, last visit date, and a relevant anecdote or piece of advice related to their past visits.
Next, we’ll program the marketing automation software to schedule the personalized emails. These emails will be sent out at optimal times to ensure they reach the patients when they are most likely to read them.
Monitor the responses from the initial email. If the patient replies, engage in meaningful conversation and understand their current needs. If they don’t, consider following up with a reminder or an offer for a discounted session.